The digital revolution that is transforming the broader economy continues to shape distribution models as well. Increasingly business distribution centers are evolving to serve customers directly in addition to their more traditional roles as distributors for retailers and resellers.
Larger businesses are leading the charge to transform their own warehouses into world-class distribution centers. However, smaller businesses find it difficult to match their efficiency and speed with similar facility and systems investments. This disparity begs the question, “How can smaller companies keep up?” The best way to stay relevant is to outsource these non-core functions to better qualified partners instead of trying to match what large companies are doing.