Growing your business beyond the initial concept or invention is hard! And it's hardest for the business which was started from a single brilliant idea.
Regardless of how you started and what you started with, everyone has the same problem: "What do we do for our next product?"
While Product Development benefits from creativity and great ideas and inspiration, what is hard to do for a small business is contain it into a process that ensures better results. As a start-up manufacturer facing the same challenges in our first decade, we've learned a lot in this space and decided it is time to share!
This guide is intended for the small business/manufacturer and is meant to provide some
ideas on what might help you get over that barrier to your next big product launch.
